Customers were horrified to find animal flesh, blood, and even a beating heart in the faux leather products.
Few take into account animal suffering when it comes to looking fashionable. But what if people were forced to face the stark reality of where their fur coats and snakeskin coats come from?
The activist organization People for the Ethical Treatment of Animals (PETA) Asia sought to answer this question, therefore, teamed up with Ogilvy & Mather Advertising Bangkok to conduct a gruesome campaign.
Bored Panda relays that the activists opened a fake pop-up shop in one of Bangkok’s most trendy shopping malls and put seemingly ordinary luxury leather goods on display. As customers crept in, they waited for the screaming to start.
The unexpected surprise was that inside of the bags, shoes, wallets, and other items, was fake animal flesh, blood, and even a beating heart! Those who opened the disgusting props jumped back in horror, gasping for breath. That’s what you call a wake-up call.